Following the international expansion of EVCUP earlier this year, EVCUP launch its new brand identity. Bold and sleek, it signifies the future of motor racing made viable through cutting edge technology.
"We wanted a fresh new look that reflected the evolution of EVCUP into a global brand and one that meets the demands of broadcasters. The feedback on the changes has been very positive," says Andrew Lee, Founding Partner.
In support of both this new brand look and technology savvy visitors, the EVCUP website (www.evcup.com) gets a revamp with increased functionality and social media integration.
"With the number and calibre of visitors to our website and the launch of the new brand identity, we outgrew our old website very quickly," says Lee. Some new features include an industry EV news portal, registration area for event tickets and new connections to our various social media platforms, making this a one-stop shop for everything EV related.
In the build up to the first race at Mazda Laguna Seca on the 26th November, more details will be available on cars, race drivers and supporting activities. Be sure to visit us on a regular basis.
The EVCUP team