CAA Sports is a division of Creative Artists Agency. CAA is the world’s leading entertainment and sports agency, representing many of the most successful professionals working in film, television, music, sports, video games, theatre, and the Internet, and provides a range of strategic marketing and consulting services to corporate clients.
CAA Sports represents more than 650 of the world’s leading athletes and sports personalities, including Real Madrid manager Jose Mourinho, Cristiano Ronaldo, four of the world’s top-10-ranked men’s tennis players, international golf legends Greg Norman and Jack Nicklaus, top US athletes including LeBron James, Derek Jeter and 5-time reigning NASCAR champion Jimmie Johnson, among many others. In addition, CAA won highly-coveted global assignments with the New York Yankees and Madison Square Garden to bring to market major long-term corporate partnerships for the new Yankee Stadium and the soon-to-be-renovated Garden, the world’s most famous arena.
“The EV Cup is a ground-breaking concept that creates unique marketing and sponsorship opportunities for major brand advertisers, through social responsibility programmes and other marketing initiatives,” said Peter Kenyon of CAA Sports. “We look forward to utilizing our resources across the globe in sports and entertainment to help build the EV Cup into a premier racing series and valuable advertising platform.”
For more information about CAA Sports, visit sports.caa.com