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The relationship between the EVCUP and NeH is founded on the basic principles of both companies – that the business is conducted in a sustainable manner and minimising the environmental impact.

Nils Erik Holm is a pioneer in the Swedish promotional product industry and in 1964 he founded NeH. The business idea was to help its corporate customers to increase revenues by using promotional products in their sales and marketing activities.

Today, almost half a century has passed and NeH is still one of the leading companies in the industry with the ambition to strengthen its partner’s brands and increase sales.

NeH has always tried to be in the forefront of the industry. In 1972 NeH introduced the first promotional t-shirt in Sweden. In 1978 the first product for sports fans was launched together with the Swedish Football Association.  In 1978 NeH and Björn Borg started a co-operation that led to sales of more than 1 million headbands and since the mid 90s NeH has been a partner with most of the main events happening in the Nordic countries.

During the 90s NeH developed its full service supplier concept and has today the capability to service its customers with project management, design, procurement, in-house production and logistical solutions, web shops, marketing and evaluation.  NeH was also one of the first in the industry to become ISO 14001 certified, which is an important step in the environmental and ethics commitment of NeH and has initiated the process to become ISO 9001 certified.

For more information about NeH, visit www.neh.com

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